Waytoplay started life in 2003 as fun idea from Sybren, Waytoplay’s creator and designer. In 2013 together with his wife Marise they embarked into the unknown world of toys. Before they knew it, Sybren and Marise were in overdrive with their innovative toy design taking off around the world. Now, the Waytoplay team are inspiring families everywhere to unplug and have fun without wires or screens.
The Waytoplay road segments are the tools, and the children make the rules. Waytoplay believe in endless, OPEN enjoyment. With the various road segment shapes included in these sets, a child can build its own route, find its own way and discover a new world. Long, short, curvy or straight. With other toys or without. It’s all good.